The Rebranding Project
- Details
- Category: Rebranding
- Published on Saturday, 01 January 2011 00:00
- Written by Administrator
- Hits: 710
The Rebranding Project began in 2012 with Deepsmart
There was a brainstorming session and the following was identified:
BRAIN STORMING SESSION
Brand Vision:
- Prof Organization
- Pride
- Quality
- All sectors of industry included (technicians, student members)
- Not exclusive
- Respected authority in Africa
- Promote awareness as from secondary school
- Network of likeminded engineers – forum
- Industry respect the organization
- Custodians of industry
Tone
- Was seen as an old boys club
- Perceived as vendor driven
- Coolness
- Energetic
- Encourage youngsters – engineering field
- Balance between fun and professionalism
- Interesting
- Youngsters must feel they want to be part of it
Benefits ???
- Recruiting
- Looking after the existing members
- Looking after Patron members
- Show real examples to youngsters – tangible
Target Audience
- Captains of industry
- Government
- Dean of faculty – Tertiary Institutions
- School – vocational guidance – head master – TEE
- Department of education needs to give permission
Communication
- Website
- Linked In
- Traffic must be towards the website
- Value for members
- Taking industry to the youth
Communication
- Members be informed of meetings and tech evenings
ADMINISTRATION
- Measurement criteria e.g. branch of the year
Education
- We need to advertise CPD courses
Marketing
- We need more than what we are doing currently
- We need people available for interviews
In 2013 the SAIMC initiated a contract with Cubic Ice to take this process further.